Hands Off & Fully Done-For-You Brand Identity
Your brand identity is the first thing people see, and the first thing that tells them whether you’re credible or not. We build cohesive and strategic brand identities for service businesses that mean business.
Everything your brand identity needs to work
Every brand identity project we build focuses on two main parts… the strategic foundation and the visual identity that brings the strategy to life.
Brand Strategy
- Brand story
- Brand positioning
- Brand personality
- Ideal client
- Competitor analysis
- Creative direction
Visual Identity
- Logo suite
- Brand color palette
- Brand fonts
- Brand elements & patterns
- Brand identity applications and mockups
- Visual identity style guide
Our Approach:
Clarity first. Strategy second. Design next.
1
Clarity
We start by understanding your business deeply: who you serve, the actual problem you solve, what makes you different, and what your brand needs to communicate at a glance. This is where most brands go wrong, and where we make sure you don’t.
2
Strategy
Clarity becomes a strategic blueprint. We define your brand positioning, personality, visual direction, and the rationale behind every design decision before anything is built. You approve the direction before execution begins.
3
Design
With the strategy confirmed, we design your full brand identity. Every element, from the logo suite to the color palette to the brand elements, is built to reflect your expertise and actually drive results for your business.
Who is this for?
You want to start with a brand identity built on a strong foundation, not something you’ll have to redo in six months when you realize it isn’t working.
Your business has evolved but your brand identity hasn’t kept up. It no longer reflects the level you’re operating at, the clients you want, or the rates you want to charge.
You’ve put time into your brand identity and it still doesn’t feel right. You know it needs professional strategic thinking, not more time in Canva.
You understand that your brand identity is a business asset, not a cost. You’re ready to invest in a one that not just looks good but reflects your expertise and actually drives results for your business.
You don’t want to do it yourself. You want to show up for the strategic process and receive a complete, professional brand identity built for your business.
What's included
A deep-dive session to extract everything your brand identity needs to communicate, your ideal client, your positioning, your expertise, and the feeling your brand needs to create.
We turn the clarity into strategy. Brand positioning, personality, story, ideal client avatar, competitor landscape, and a visual direction brief that guides every design decision.
Before design begins, you’ll receive and approve the visual direction moodboard and rationale based on the approved strategy to ensure we’re perfectly aligned.
The complete visual identity, built on clarity and strategy, designed with intention.
– Logo suite: primary, secondary, submark, favicon
– Brand color palette that triggers the intended emotional response
– Brand fonts that communicates your personality
– Brand elements: patterns and graphic elements
– Brand identity application and mockups
Every business has different launch needs. Choose any 3 additional add-ons your business actually needs. Each toolkit item is designed to work seamlessly with your delivered brand identity.
– Stationery designs x2
– Social media templates x3
– Presentation templates x1
– Email signature design x1
– Lead magnet cover design x1
A one-page style guide that documents your visual brand identity system, logo usage, brand colors, fonts, elements, and visual style, so your brand stays consistent long after the project ends.
Your entire brand identity is built and set up to work inside Canva. You can upload your logo, brand colors, fonts, elements to Canva and set up your brand kit so you can produce ongoing graphics and stay consistently on brand with ease.
A step-by-step video tutorial showing you how to set up your brand kit in Canva and make full use of your delivered brand identity files for your ongoing graphics needs.
Post-delivery support to ensure you have everything you need to launch and use your brand identity with confidence. Questions answered, files clarified, nothing left behind.
Our proven process
Every project we handle follows the same structured process. No surprises, no confusion. You know what’s happening, what’s coming next, and what’s expected at every stage.
1
Discovery Call
We start with a conversation. You share your business, your goals, and what you need your brand identity to achieve. We confirm the studio is the right fit and answer any questions you have before moving forward.
2
Proposal & Booking
You receive a custom project proposal (outlining scope, deliverables, timeline, and investment), contract, and invoice Once confirmed, your project is booked and your start date is secured.
3
Project Questionnaire
Before the project kicks off, you complete a detailed questionnaire. This gives us the foundation of information we need to understand your business, vision, and goals better and make the clarity and strategy sessions as productive as possible.
4
Project Kick-Off
We officially begin. I’ll use your insights to prepare for our sessions, where we’ll dive deep into your brand clarity and strategy together. A kick-off call sets expectations, confirms the timeline, and ensures everything is aligned before the deep strategic work starts.
5
Brand Clarity Session
A focused session to extract the clarity that will drive every brand decision. We go deep into who you serve, the actual problem you solve, what makes you different, and what your brand needs to communicate at a glance.
6
Brand Strategy Session
Clarity becomes strategy. We work through your brand positioning, personality, ideal client, and competitive landscape together, building the strategic foundation your visual identity will be built on.
7
Brand Strategy Document
Everything from the clarity and strategy sessions is compiled into a brand strategy document.
8
Creative Direction
Before design begins, you receive at least one moodboard… the visual direction and rationale behind every upcoming design decision. You review and approve the direction. Once we are aligned, we begin building.
9
Visual Identity Development & Design
We design your complete visual brand identity system and all deliverables. Everything built on the approved strategy and creative direction.
10
Brand Identity Presentation
Your complete brand identity is presented with the strategic reasoning behind every decision. You understand not just what was built, but why, and how each element serves your business and your ideal clients.
11
Feedback & Refinements
You provide feedback, and we’ll make any necessary adjustments and refinements within the agreed scope. Every revision is grounded in the strategy, ensuring the final result stays true to the direction you approved.
12
Delivery & Launch
Once your final brand identity is approved, we’ll prepare and package all the necessary files and brand assets for delivery. From there, you’re officially ready to launch.
Brand identities built on clarity & strategy
Take a peek at some brand identity projects I’ve built. Each project shows how clarity, strategy and thoughtful design build brand identities that work. Click an image below to view more details.
Questions Answered
A deep-dive session to extract everything your brand identity needs to communicate, your ideal client, your positioning, your expertise, and the feeling your brand needs to create.
We turn the clarity into strategy. Brand positioning, personality, story, ideal client avatar, competitor landscape, and a visual direction brief that guides every design decision.
Before design begins, you’ll receive and approve the visual direction moodboard and rationale based on the approved strategy to ensure we’re perfectly aligned.
The complete visual identity, built on clarity and strategy, designed with intention.
– Logo suite: primary, secondary, submark, favicon
– Brand color palette that triggers the intended emotional response
– Brand fonts that communicates your personality
– Brand elements: patterns and graphic elements
– Brand identity application and mockups
Every business has different launch needs. Choose any 3 additional add-ons your business actually needs. Each toolkit item is designed to work seamlessly with your delivered brand identity.
– Stationery designs x2
– Social media templates x3
– Presentation templates x1
– Email signature design x1
– Lead magnet cover design x1
A one-page style guide that documents your visual brand identity system, logo usage, brand colors, fonts, elements, and visual style, so your brand stays consistent long after the project ends.
Your entire brand identity is built and set up to work inside Canva. You can upload your logo, brand colors, fonts, elements to Canva and set up your brand kit so you can produce ongoing graphics and stay consistently on brand with ease.
A step-by-step video tutorial showing you how to set up your brand kit in Canva and make full use of your delivered brand identity files for your ongoing graphics needs.
Post-delivery support to ensure you have everything you need to launch and use your brand identity with confidence. Questions answered, files clarified, nothing left behind.
Ready to build your strategic brand identity?
We’ll work together to build a cohesive brand identity that reflects your expertise and actually drives results for your business. Ready to make it happen?
Build a brand identity that reflects your expertise and lets you charge what you're worth... without guesswork or design skills.