Build a Strategic Brand Identity That Attracts the Right Clients

Helping you gain clarity on who you serve, the actual problem you solve, and what makes you different… then show you how to combine that clarity with strategy to build a brand identity in Canva that reflects your expertise, attracts the right clients, and lets you charge what you’re worth… without guesswork or design skills.

Hi there, I'm CN, a brand designer

And you might be wondering why a professional brand designer would teach DIY branding in Canva.

Here’s the truth…

Many online service providers and coaches know branding matters, but hiring a professional brand designer isn’t always an option for different reasons. So they DIY their branding and graphics in Canva but they DIY wrong.

The problem isn’t DIY branding.

The problem is the guesswork.

Most DIY branding is executed by fiddling with colors, fonts, and different elements or learning from creators who focus only on aesthetics… Canva tricks, templates, and trends.

They teach how to make things look professional and pretty on the surface, but they skip the clarity and strategy… the foundation that actually makes branding work.

And that’s why the branding and graphics of so many online service providers and coaches don’t reflect their expertise or they end up in the aesthetics trap… looking polished on the surface, but still struggle to attract the right clients.

That’s why I share the proven process and strategies I use for clients, adapted for online service providers and coaches who want to stop guessing and build their brand identity the right way, even if they’re doing it themselves.

Is this you?

You’re an online service provider or a coach who’s been DIY-ing your branding and graphics in Canva.

You’ve spent hours tweaking colors and fonts hoping to find the right combination.

You’ve put in the effort. You’ve tried different templates. You’ve watched tutorials.

But something still isn’t working…

Your branding isn’t helping you attract the kind of clients you actually want to work with.

Your branding doesn’t look or feel right even though you’ve spent weeks trying to make it work.

You’re constantly second-guessing every design decision in Canva.

Here’s what you need to know…

You’ve been DIY-ing all wrong.

Pretty graphics, professional-looking templates, and Pinterest-inspired branding don’t build brands that attract the right clients… clarity and strategy does.

Creating anything in Canva for your business without clarity, strategy, and direction is just guesswork dressed up as design.

You’re fully capable of building a brand identity that reflects your expertise and attracts the right clients. You just need the right guidance and the proven process.

You’re not looking for shortcuts or cheap fixes… You want to do this strategically, the way real brand designers approach it… but without needing design skills.

You’re willing to invest time in building a brand identity that actually works for your business… Not just something that looks nice.

If this sounds like you, you're in the right place.

Because here's the truth...

Most DIY branding focuses on aesthetics… professional-looking graphics and trends. That’s why it doesn’t work. You need the right foundation first.

The good news? You don’t need design skills or a huge budget to build a brand identity that attracts the right clients. You just need the missing piece…

Clarity Before Canva

Because brand identity that attracts the right clients isn’t just about aesthetics. It’s a business tool that, when built with clarity and strategy, helps you attract the right clients and charge what you’re worth… And that’s exactly what I’m here to help you with.

The Clarity Before Canva framework

1

Clarity

Who you serve, the actual problem you solve, what makes you different

2

Strategy

Where you fit in, personality, visual direction

3

Canva

Set up your brand kit, create your visuals strategically without guesswork or design skills

Results

Brand identity and graphics that reflects your expertise, attracts the right clients, and lets you charge what you’re worth

Yes, strategic brand identities can be built in canva

The tool isn’t the problem – starting without clarity and strategy is. Here’s proof that strategic brand identities can be built in Canva… using the framework and proven process I share.

How I can help you

Build Your Brand Identity Challenge

A structured 4-week challenge where you learn the proven framework and process I use with clients… adapted so you can build a brand identity in Canva that reflects your expertise and attracts the right clients, without guesswork or design skills.

Challenge + 1:1 Support & Feedback

Everything in the 4-week challenge, plus direct 1:1 support, personalized feedback and accountability. Ask questions and refine your ideas so you can build faster, without getting stuck or second-guessing.

1:1 Collaboration & Co-creation

An 8-week live collaboration where we build your brand identity together. You stay in control while I guide, refine, and execute alongside you… so you finish with a brand identity that reflects your expertise and attracts the right clients.

High-Quality Resources, Templates & Freebies

Building a brand identity that attracts the right clients doesn’t have to be hard and stressful… Grab high-quality and easy-to-use templates, helpful resources, and awesome freebies that make the process so much easier and stress-free.

Prefer a fully done-for-you brand identity?

While I’m passionate about helping online service providers and coaches build their brand identity the right way, I understand that sometimes you need someone with the expertise and experience to handle everything for you. Together, we’ll create a cohesive brand identity that actually drives results for your business.

Brand identities built on clarity & strategy

Some of the brand identities I’ve created using the same process I teach. Each project shows how clarity, strategy and thoughtful design build brand identities that work.

Branding without guesswork

Stop guessing. Weekly tips, strategies, and resources for online service providers and coaches DIY-ing their branding and graphics in Canva to make strategic decisions and create with confidence.