Build a Strategic Brand Identity That Attracts the Right Clients
Helping you gain clarity on who you serve, the actual problem you solve, and what makes you different… then show you how to combine that clarity with strategy to build a brand identity in Canva that reflects your expertise, attracts the right clients, and lets you charge what you’re worth… without guesswork or design skills.
Hi there, I'm CN, a brand designer
And you might be wondering why a professional brand designer would teach DIY branding in Canva.
Here’s the truth…
Many online service providers and experts know branding matters, but hiring a professional brand designer isn’t always an option for different reasons. So they DIY their branding and graphics in Canva but they DIY wrong.
The problem isn’t DIY.
The problem is the guesswork.
Most DIY branding is executed by guesswork or learning from creators who focus only on aesthetics… Canva tricks, templates, and trends.
They teach how to make things look professional and pretty on the surface, but they skip clarity and strategy… the foundation that actually makes branding work.
And that’s why the branding of so many online service providers and experts don’t reflect their expertise or they end up in the aesthetics trap… looking polished on the surface, but still struggle to attract the right clients.
That’s why I share the exact proven framework and process I use to build strategic brand identities… adapted for online service providers and experts who want to stop guessing and build their brand identity the right way and attract the right clients… even if they’re doing it themselves.
Is this you?
You’re an online service provider or expert who’s been DIY-ing your branding and graphics in Canva.
You’ve spent hours tweaking colors and fonts hoping to find the right combination.
You’ve put in the effort. You’ve tried different templates. You’ve watched tutorials.
But something still isn’t working…
Your branding isn’t helping you attract the kind of clients you actually want to work with.
Your branding doesn’t look or feel right even though you’ve spent weeks trying to make it work.
You’re constantly second-guessing every design decision in Canva.
Here’s what you need to know…
You’ve been DIY-ing all wrong.
Pretty graphics, professional-looking templates, and Pinterest-inspired branding don’t build brands that attract the right clients… clarity and strategy does.
Creating anything in Canva for your business without clarity, strategy, and direction is just guesswork dressed up as design.
You’re fully capable of building a brand identity that reflects your expertise and attracts the right clients. You just need the right guidance and the proven process.
You’re not looking for shortcuts or cheap fixes… You want to do this strategically, the way real brand designers approach it… but without needing design skills.
You’ve already invested in Canva Pro, but you’re tired of only using 10% of its potential.
You’re willing to invest time in building a brand identity that actually works for your business… Not just something that looks nice.
If this sounds like you, you're in the right place.
Because here's the truth...
Most DIY branding focuses only on aesthetics… professional-looking graphics and trends. That’s why it doesn’t work. You need the right foundation first.
The good news? You don’t need design skills or a huge budget to build a brand identity that attracts the right clients. You just need the missing piece…
Clarity Before Canva
Because brand identity that reflects your expertise isn’t just about aesthetics. It’s a business tool… when built with clarity and strategy, helps you attract the right clients and charge what you’re worth.
And that’s exactly what I’m here to help you with.
The Clarity Before Canva framework
1
Clarity
Who you serve, the actual problem you solve, what makes you different
2
Strategy
Where you fit in, personality, visual direction
3
Canva
Set up your brand kit, create your visuals strategically without guesswork or design skills
Results
Brand identity and graphics that reflects your expertise, attracts the right clients, and lets you charge what you’re worth
Why Strategic Brand Identity Works
Brand identity that reflects your expertise isn’t just about aesthetics. It’s a business tool… when built with clarity and strategy, helps you attract the right clients and charge what you’re worth.
1
Clarity
Get clear on who you serve, the actual problem you solve for them, and what makes you different (why they should choose you). Because without clarity, you can’t build a brand identity that speaks to the right people… you’ll just look like everyone else.
2
Strategy
Because you know exactly who you serve, their problems, and what makes you different… you can decide where you fit in, the vibe you want your brand to give off, and how your brand should look and feel… so everything about your brand feels intentional and tailor-made for them.
3
Execution (in Canva)
Because you have a clear strategy, you can use Canva to create your brand assets and set up your brand kit without guesswork or design skills. You aren’t just winging it… you are executing a plan that ensures your branding and graphics actually have a purpose.
4
Brand Identity That Reflects Your Expertise
Because your brand identity is built with clarity and strategy (not just about aesthetics), your brand finally matches what you can actually do… it reflects the quality of your expertise.
5
How Clients See You
Because your brand reflects your expertise, your ideal clients instantly see you as credible and serious about your business.
6
Trust
Because you look like the expert you are, your ideal clients feel confident that you can solve their problem based on how you show up… trust is built before the first conversation.
7
Attract Right Clients
Because you built your brand identity around solving their specific problem, you become a magnet for the right people. They choose you because your brand signals that you truly understand what they’re going through.
8
Charge What You're Worth
Because your brand reflects your expertise and attracts the right clients, you can confidently charge prices that matches the value you offer.
How I can help you
Build Your Brand Identity Challenge
A 4-week self-paced challenge that walks you through the exact proven framework and process I use to build strategic brand identities… You’ll gain clarity on who you serve, the actual problem you solve, and what makes you different. Then learn how to combine that clarity with strategy to build a brand identity that reflects your expertise, attracts the right clients, and lets you charge what you’re worth… without guesswork or design skills.
Challenge + 1:1 Support & Feedback
Everything in the 4-week challenge, plus 90 days of direct support, personalized feedback and accountability. Ask questions, share your branding for my input, and refine your ideas so you can build faster and stay on track, without getting stuck or second-guessing every design decision you make in Canva.
1:1 Collaboration & Co-Creation
A hands-on 8-week collaboration where we build your brand identity together, live via Zoom or Google Meet… We’ll deep-dive into your business to extract the clarity and strategy you’ve been missing, then co-create a strategic brand identity that reflects your expertise. You stay in control of your brand while I guide, refine, and execute alongside you… giving you the high-end result you need to attract the right clients and finally charge what you’re worth.
High-Quality Resources, Templates & Freebies
Building a brand identity that attracts the right clients doesn’t have to be hard and stressful… Grab high-quality and easy-to-use templates, helpful resources, and awesome freebies that make the process so much easier and stress-free.
Yes, strategic brand identities can be built in Canva
The tool isn’t the problem – starting without clarity and strategy is. Here’s proof that strategic brand identities can be built in Canva… using the framework and proven process I share.
Prefer a fully done-for-you brand identity?
While I’m passionate about helping online service providers and experts build their brand identity the right way, I understand that sometimes you need someone with the expertise and experience to handle everything for you. Together, we’ll create a cohesive brand identity that actually drives results for your business.
Brand identities built on clarity & strategy
Some of the brand identities I’ve created using the same process I share. Each project shows how clarity, strategy and thoughtful design build brand identities that work.
Branding without guesswork
Stop guessing. Weekly tips, strategies, and resources for online service providers and experts DIY-ing their branding and graphics in Canva to make strategic decisions and create with confidence.
Build a Strategic Brand Identity That Attracts The Right Clients