I created a strong brand identity that reflects Uwe’s mix of African fashion, bespoke, and online fashion store — modern, stylish, and deeply rooted in African culture, ensuring the brand stands out and resonates with its target audience.

Logo design: The primary Uwe logo is a combination mark that infuses the core values of the business… African culture, bespoke, and online fashion store. The logo was designed to be bold but welcoming, maintaining a balance between premium quality and approachable. The concept of the brand mark is a strategic and creative fusion of the 3 core elements of the Uwe brand… a simplified and stylized map of Africa representing “African fashion”, a cart representing “online shopping”, and the different parts of the logo representing “bespoke”. Overall, the Uwe logo depicts a collection of fashion wear in a cart (one of the desired actions Uwe wants its users to take on their platform) and represents what the brand stands for.

Brand colors: The brand color palette was carefully selected to reflect warmth and grounded, rich African culture, and approachability. Led by main brand colors #B43937 (dark crimson), #EE473A (fiery coral) and #F59A38 (golden tangerine). Secondary brand colors #033F81 (midnight ocean), #2C7744 (forest emerald). Neutral brand colors #FFFFFF and #202020.

Brand fonts: A mix of stylish, modern, and clean sans-serif fonts for a look that’s both elegant and approachable. This strategic selection of fonts ensures the Uwe brand looks and feels premium but never too formal.

Brand Pattern: The Uwe brand pattern was created to add depth and reinforce the unique brand visual identity… Used for products, packaging, tags, to enhance brand recognition.