How I Help You Build a Strategic Brand Identity
Three ways to stop DIY-ing through guesswork and start building a brand identity that reflects your expertise, attracts the right clients, and lets you charge what you’re worth… using a proven framework and process.
Choose your path
Every option follows the same proven framework – clarity, strategy, and execution in Canva. The difference is how much guidance and collaboration you want along the way.
Build Your Brand Identity Challenge
A 4-week self-paced challenge that walks you through the exact proven framework and process I use to build strategic brand identities… You’ll gain clarity on who you serve, the actual problem you solve, and what makes you different. Then learn how to combine that clarity with strategy to build a brand identity that reflects your expertise, attracts the right clients, and lets you charge what you’re worth… without guesswork or design skills.
Challenge + 1:1 Support & Feedback
Everything in the 4-week challenge, plus direct support, personalized feedback and accountability. Ask questions, share your branding for my input, and refine your ideas so you can build faster and stay on track, without getting stuck or second-guessing every design decision you make in Canva.
1:1 Collaboration & Co-Creation
A hands-on 8-week collaboration where we build your brand identity together, live via Zoom or Google Meet… We’ll deep-dive into your business to extract the clarity and strategy you’ve been missing, then co-create a strategic brand identity that reflects your expertise. You stay in control of your brand while I guide, refine, and execute alongside you… giving you the high-end result you need to attract the right clients and finally charge what you’re worth.
Build Your Brand Identity Challenge
This isn’t another DIY branding in Canva course about making things look pretty. This 4-week challenge walks you through the exact framework and process I use as a professional brand designer to build a strategic brand identity.
You’ll start with clarity… gain a deep understanding of who you serve, the actual problem you solve, and what makes you different. Then you’ll learn how to combine that clarity with strategy to build a brand identity in Canva using simple, proven design principles that don’t require design skills.
When you start with clarity and strategy, you can use Canva to build your brand assets and set up your brand kit without guesswork. You aren’t just winging it… you are executing a plan that ensures your branding and graphics actually have a purpose.
By the end of the 4 weeks, you’ll have a brand identity that reflects your expertise, attracts the right clients, and lets you charge what you’re worth… without guesswork, endless tweaking, or wondering if you’re doing it right.
Best for you if
- Your current brand no longer reflects the level of expertise and value you provide
- You're ready to invest the time to do this yourself
- You're committed to putting in the work over 4 weeks to build your strategic brand identity
- You’re tired of "template-shopping" in Canva and want a cohesive identity that reflects your expertise
- You feel like you’re losing clients to competitors who simply look more credible.
- You’re ready to stop second-guessing your designs and start leading with strategy
What’s included
- The Clarity Before Canva framework
- My proven brand identity process adapted specifically for DIY
- 4 Weeks of structured guidance
- Canva brand kit setup for long-term consistency
Challenge + 1:1 Support & Feedback
Sometimes you need more than a step-by-step process… you need a professional in your corner who can look at your specific business, your brand strategy, and your Canva visuals and tell you exactly what’s working and what needs adjusting.
This option gives you the full 4-week challenge, plus direct access to me for personalized feedback, support, and accountability. You’re still DIY-ing your branding using my proven framework and process, but you’re not doing it alone. I’ll give my input on your work, answer your questions, and make sure you’re building a brand identity that actually works… so you can move faster, avoid common mistakes, and stop second-guessing every decision.
Best for you if:
- You want the self-paced challenge but need a professional brand designer to confirm you're on the right track
- You've tried DIY-ing before and wasted time because you weren't sure if you were doing it right
- You’re worried about making mistakes in your brand strategy and want to ensure you're on the right track
- You want personalized input on your specific business, not just generic advice
- You need accountability to stay focused and actually finish building your brand identity
What’s included:
- Everything in the 4-Week Brand Identity Challenge
- Asynchronous one-on-one support
- 90 days of direct access for questions, support, and feedback
- Personalized feedback on your work
- Accountability check-ins
1:1 Collaboration & Co-Creation
Some online service providers and experts don’t just want a framework and process to follow… they want a partner they can collaborate with, extract what makes them different, and co-create a brand identity that reflects years of expertise in a matter of weeks.
This is the most intensive option. Over 8 weeks, we work together live via Zoom or Google Meet to build your strategic brand identity from the ground up. I bring my professional process and expertise. You bring your vision and deep knowledge of your business.
Together, we build a strategic brand identity that positions you exactly where you need to be… and you’ll understand the strategy behind every decision so you can evolve it as you grow.
Best for you if:
- You want professional-level results but also want to be deeply involved in the process
- You've been in business for years and your brand no longer matches your expertise or pricing
- You're ready to invest in getting this right once, with a brand designer guiding and executing alongside you
- You want to move fast and value the "done-with-you" approach to ensure total accuracy
- You want to understand the "why" behind every brand decision, not just get handed a final product
What’s included:
- 8 Weeks of live collaboration
- Deep-dive brand strategy sessions
- Co-creation of your brand identity in Canva
- Guided execution and refinement
- Professional process and expertise
The Clarity Before Canva framework
1
Clarity
Who you serve, the actual problem you solve, what makes you different
2
Strategy
Where you fit in, personality, visual direction
3
Canva
Set up your brand kit, create your visuals strategically without guesswork or design skills
Results
Brand identity and graphics that reflects your expertise, attracts the right clients, and lets you charge what you’re worth
Why Strategic Brand Identity Works
Brand identity that reflects your expertise isn’t just about aesthetics. It’s a business tool… when built with clarity and strategy, helps you attract the right clients and charge what you’re worth.
1
Clarity
Get clear on who you serve, the actual problem you solve, and what makes you different (why your ideal clients should choose you). Because without clarity, you can’t build a brand identity that speaks to the right people… you’ll just look like everyone else.
2
Strategy
Because you know exactly who you serve, their problems, and what makes you different… you can decide where you fit in, the vibe you want your brand to give off, and how your brand should look and feel… so everything about your brand feels intentional and tailor-made for them.
3
Execution (in Canva)
Because you have a clear strategy, you can use Canva to create your brand assets and set up your brand kit without the guesswork or design skills. You aren’t just winging it, you are executing a plan that ensures your branding and graphics actually have a purpose.
4
Brand Identity That Reflects Your Expertise
Because your brand identity is built with clarity and strategy (not just about aesthetics), your brand finally matches what you can actually do… it reflects the quality of your expertise.
5
How Clients See You
Because your brand reflects your expertise, your ideal clients instantly see you as credible and serious about your business.
6
Trust
Because you look like the expert you are, your ideal clients feel confident that you can solve their problem based on how you show up… trust is built before the first conversation.
7
Attract Right Clients
Because you built your brand identity around solving their specific problem, you become a magnet for the right people. They choose you because your brand signals that you truly understand what they’re going through.
8
Charge What You're Worth
Because your brand reflects your expertise and attracts the right clients, you can confidently charge prices that matches the value you offer.
Choose the right option for you
Every option follows the same proven framework – clarity, strategy, and execution in Canva. The difference is how much guidance and collaboration you want along the way.
Build Your Brand Identity Challenge
A 4-week self-paced challenge that walks you through the exact proven framework and process I use to build strategic brand identities… You’ll gain clarity on who you serve, the actual problem you solve, and what makes you different. Then learn how to combine that clarity with strategy to build a brand identity that reflects your expertise, attracts the right clients, and lets you charge what you’re worth… without guesswork or design skills.
Challenge + 1:1 Support & Feedback
Everything in the 4-week challenge, plus direct support, personalized feedback and accountability. Ask questions, share your branding for my input, and refine your ideas so you can build faster and stay on track, without getting stuck or second-guessing every design decision you make in Canva.
1:1 Collaboration & Co-Creation
A hands-on 8-week collaboration where we build your brand identity together, live via Zoom or Google Meet… We’ll deep-dive into your business to extract the clarity and strategy you’ve been missing, then co-create a strategic brand identity that reflects your expertise. You stay in control of your brand while I guide, refine, and execute alongside you… giving you the high-end result you need to attract the right clients and finally charge what you’re worth.
Got questions? I’ve got answers
No. Most DIY branding courses teach you Canva tricks, templates, and how to make things look pretty. I don’t teach how to use Canva or give you hacks. I teach you the foundations that make branding work and the proven process I use to build strategic brand identities so you aren’t just winging it… you are executing a plan that ensures your branding and graphics actually have a purpose. Canva is just the tool we use to execute the strategy.
No. That’s the whole point. My framework is built specifically for online service providers and experts who know their business but don’t know design. You don’t need design skills to build a brand identity that attracts the right clients. You just need the right foundation – clarity and strategy. You’ll also learn simple design principles that anyone can apply in Canva.
Yes. I’m not teaching you how to use Canva or navigate the tool… I’m teaching you the strategic foundations and design principles that make your branding work. You need to already be comfortable using Canva, know how to add elements and work your way around the platform. If you’ve never used Canva before, spend some time learning the basics first, then come back when you’re ready. This is about clarity, strategy, and execution in Canva, not Canva tutorials.
Yes. What I teach requires Canva Pro features like Brand Kit setup, transparent PNG backgrounds, and SVG downloads. These aren’t optional… they’re essential to building a strategic brand identity. If you don’t have Canva Pro yet, you’ll need to upgrade before starting. The good news is that Canva Pro is affordable and pays for itself once you have a brand that lets you charge what you’re worth.
The process works regardless of where you are in your business journey. Whether you’re just starting out or you’ve been operating for years, the framework is the same… clarity on who you serve, what problem you solve, and what makes you different, then turning that into a strategic brand identity in Canva. The main difference is that newer online service providers are building their brand foundation from scratch, while established ones are often refining or rebuilding what they already have. Both get the same proven framework and process… it just applies to different stages of business.
Start by asking yourself… Do I work best independently with clear instructions, or do I need someone to review my work and keep me accountable? If you’re self-motivated and just need the proven process, the Challenge is perfect. If you want feedback and support to make sure you’re on track, go with Challenge + 1:1 Support. If you want a partner to sit with you and co-create your strategic brand identity in real time, the 1:1 Collaboration & Co-Creation is the way to go. Still unsure? Reach out and I’ll help you figure it out.
For the Challenge only and Challenge + 1:1 Support, plan for 3-5 hours per week. It’s self-paced, so you can spread it out or batch it depending on your schedule. For the 1:1 Collaboration & Co-Creation, we’ll have scheduled live sessions each week (typically 1-2 hours), plus time between sessions for you to work on assignments and refinements. The goal isn’t to rush… it’s to build something that actually works.
Yes, but only by upgrading. If you start with the Challenge and realize you want personalized feedback and support, you can upgrade to the Challenge + 1:1 Support option by paying the difference. Same goes for upgrading from the 1:1 Support option to the full Collaboration & Co-Creation. You can’t downgrade once you’ve started, but you can always level up if you need more guidance along the way.
Not sure which option is right for you?
Send me a message and I’ll help you figure out the best fit based on where you are and how you like to work.
Branding without guesswork
Stop guessing. Weekly tips, strategies, and resources for online service providers and coaches DIY-ing their branding and graphics in Canva to make strategic decisions and create with confidence.
Build a Strategic Brand Identity That Attracts The Right Clients