Dooric Abodes
Dooric Abodes is a forward-thinking real estate company dedicated to redefining the property experience for its clients. We are more than just a real estate company — we are a promise of trust, innovation, and excellence. Our mission is to redefine the property experience by offering exceptional homes that inspire confidence and elevate lifestyles.
Problem
As a new real estate company, Dooric Abodes faced the challenge of establishing credibility and distinction in an industry saturated with competitors. The lack of a distinct and cohesive brand identity made it difficult to communicate its core values of trust, boldness, innovation, and premium homes to attract high-value clients. Without a memorable visual brand identity, the company risked being overshadowed by established competitors, making it essential to create a strong, unique identity that would resonate with clients seeking reliable and excellent homes.
Solution
I created a bold and cohesive brand identity that perfectly captures some of the core values of Dooric Abodes — trust, boldness, precision and premium quality… positioning the company as a standout player in the real estate market.
Logo design: The primary Dooric Abodes logo is a combination mark strategically designed to be bold, premium and stand out. The concept of the brand mark conveys what the brand does, which is developing premium homes. The brand mark depicts a top-down view of a premium home. The square shape represents the land… The D-like shape inside the square is the first letter of Dooric. The “D” shape represents premium home… The thick lines cutout is a negative space of the letter “A” of Abodes. The negative space represents roads or pathways.
Brand colors: The brand color palette was strategically selected to evoke trust, boldness, premiumness, and modernity. Led by main brand colors #005F56 (royal emerald), #F5FFFA (mint frost) and #CD9575 (desert sandstone). Secondary brand color #141414 (midnight panther) adds versatility and depth to the brand’s visual language.
Brand fonts: A combination of a bold and timeless serif font for headlines and a clean and modern sans-serif font for body text. This font pairing ensures the brand communicates professionalism, boldness, trustworthiness, premiumness and modernity.
Brand Elements: The brand pattern was created to enhance the brand’s visual identity… Used for branded products like umbrellas and on the website to increase brand recognition.
Build a Strategic Brand Identity That Attracts The Right Clients